前段時間頻繁（相對之前）地設(shè)計官網(wǎng)，于是在設(shè)計過程中，我總結(jié)歸納了一些網(wǎng)站設(shè)計的準則和方法。分享給各位~

　　Recently, I frequently (compared to before) designed official websites, so during the design process, I summarized and summarized some guidelines and methods for website design. Share with everyone~

　　01什么是網(wǎng)站設(shè)計？

　　What is website design?

　　網(wǎng)站設(shè)計是每個企業(yè)營銷策略中關(guān)重要的一部分。它決定了有多少人會訪問網(wǎng)站，以及用戶在網(wǎng)站上的互動方式。

　　Website design is a crucial part of every enterprise's marketing strategy. It determines how many people will visit the website and how users interact on the website.

　　如果網(wǎng)站不友好或無法真實反映品牌形象，它對公司就毫無益處。網(wǎng)站實際上是品牌的名片，潛在客戶在訪問時會對品牌和服務(wù)產(chǎn)生印象。

　　If the website is unfriendly or cannot truly reflect the brand image, it is of no benefit to the company. A website is actually a brand's business card, and potential customers will have a first impression of the brand and services when they visit.

　　為了改善用戶體驗并吸引更多訪客，網(wǎng)站設(shè)計需要采取戰(zhàn)略性的方法。

　　In order to improve user experience and attract more visitors, website design needs to adopt a strategic approach.

　　無論經(jīng)營的是哪種類型的業(yè)務(wù)或面向哪個細分市場，遵循一些基本的網(wǎng)站設(shè)計原則將幫助我們創(chuàng)建現(xiàn)代且對用戶友好的設(shè)計，從而迅速吸引用戶的注意力。

　　Regardless of the type of business or market segment we operate in, following some basic website design principles will help us create modern and user-friendly designs that quickly capture users' attention.

　　02網(wǎng)站設(shè)計的5要素

　　5 elements of website design for 02

　　1、  網(wǎng)站內(nèi)容

　　1. Website Content

　　內(nèi)容始終是網(wǎng)站設(shè)計的首要考慮因素。它代表著產(chǎn)品的核心價值，必須有效地傳達給用戶。

　　Content is always the primary consideration in website design. It represents the core value of the product and must be effectively conveyed to users.

　　在很多情況下，網(wǎng)站設(shè)計主要集中在內(nèi)容的維護和展示上。無論內(nèi)容類型如何，內(nèi)容的結(jié)構(gòu)、設(shè)計和展示都是設(shè)計中必須充分考慮的方面。

　　In many cases, website design mainly focuses on content maintenance and display. Regardless of the type of content, the structure, design, and presentation of the content are all aspects that must be fully considered in design.

　　設(shè)計師學(xué)會熟悉并運用設(shè)計樣式（設(shè)計組件）之后，很容易找到展示內(nèi)容的方式。但僅僅展示內(nèi)容遠遠不夠，還需傳遞內(nèi)容的性質(zhì)和作用。

　　After becoming familiar with and applying design styles (design components), designers can easily find the best way to showcase their content. However, simply displaying the content is far from enough, it is also necessary to convey the nature and purpose of the content.

　　結(jié)構(gòu)、設(shè)計、內(nèi)容顯示、界面樣式

　　Structure, design, content display, interface style

　　2、  布局設(shè)計

　　2. Layout Design

　　始終牢記產(chǎn)品的主要目標：通過良好的布局、精美的視覺效果、采用的方式展現(xiàn)內(nèi)容。

　　Always keep in mind the main goal of the product: to present content in the best possible way through good layout, exquisite visual effects.

　　布局設(shè)計涉及內(nèi)容結(jié)構(gòu)、視覺層次、鄰近原則、界面樣式等。

　　Layout design involves content structure, visual hierarchy, proximity principle, interface style, etc.

　　內(nèi)容結(jié)構(gòu)、視覺層次、鄰近原則、界面樣式

　　Content structure, visual hierarchy, proximity principle, interface style

　　3、  顏色選擇

　　3. Color selection

　　通過運用合適的對比度和配色方案，確保網(wǎng)站視覺和諧。無論是單色、同一色系的不同色調(diào)，還是四種顏色（兩種互補色方案，其中一種為主導(dǎo)色），都需要保持平衡，關(guān)注冷暖色的搭配，確保足夠的對比度。

　　By using appropriate contrast and color schemes, ensure visual harmony on the website. Whether it's monochrome, different tones in the same color scheme, or four colors (two complementary color schemes, one of which is the main guiding color), balance needs to be maintained, paying attention to the combination of cool and warm colors to ensure sufficient contrast.

　　顏色對用戶有強大的心理影響，能夠傳遞品牌形象并激發(fā)情感，而激發(fā)何種情感則取決于產(chǎn)品的終目標。

　　Colors have a strong psychological impact on users, as they can convey brand image and evoke emotions, and the emotions they evoke depend on the ultimate goal of the product.

　　此外，并非所有用戶都能看到顏色的本來面目，因此網(wǎng)站的可訪問性尤為重要。

　　In addition, not all users can see the true colors, so website accessibility is particularly important.

　　4、  平面設(shè)計

　　4. Graphic Design

　　圖形是網(wǎng)站設(shè)計的重要組成部分，選擇的圖形不僅要美觀，還需展現(xiàn)產(chǎn)品的主要特點，確?？捎眯浴⒖稍L問性和性能，滿足業(yè)務(wù)需求，并考慮用戶心理。

　　Graphics are an important component of website design, and the selected graphics should not only be aesthetically pleasing, but also showcase the main features of the product, ensuring usability, accessibility, and performance, meeting business needs, and considering user psychology.

　　網(wǎng)頁設(shè)計中的平面設(shè)計：

　　Graphic design in web design:

　　展現(xiàn)產(chǎn)品的主要特點

　　Showcase the main features of the product

　　滿足可用性和性能

　　Meet availability and performance requirements

　　符合業(yè)務(wù)目標

　　Meets business objectives

　　了解用戶心理

　　Understand user psychology

　　滿足可訪問性標準

　　Meet accessibility standards

　　5、  字體和排版

　　5. Font and layout

　　排版在網(wǎng)站設(shè)計中起著重要作用。字體對用戶的視覺沖擊和整體可用性影響深遠。

　　Layout plays an important role in website design. Fonts have a profound impact on users' visual impact and overall usability.

　　無論是可讀性強的長文本，還是引人注目的標題，設(shè)計師都可以通過字體營造獨特且有效的設(shè)計。

　　Whether it's readable long text or eye-catching titles, designers can create unique and effective designs through fonts.

　　因此，排版是網(wǎng)站設(shè)計的關(guān)鍵元素，能夠強化視覺識別、激發(fā)用戶情感并有效傳達信息。與顏色一樣，排版也能創(chuàng)造全新的用戶體驗。

　　Therefore, layout is a key element in website design, which can enhance visual recognition, stimulate user emotions, and effectively convey information. Like color, layout can also create a completely new user experience.

　　可讀性、可用性、加強視覺識別、視覺和諧

　　Readability, usability, enhanced visual recognition, visual harmony

　　03什么是一個好網(wǎng)站？

　　What is a good website?

　　一個好的網(wǎng)站是為用戶而設(shè)計的，而不是為設(shè)計師。

　　A good website is designed for users, not for designers.

　　設(shè)計應(yīng)該易于導(dǎo)航、快速加載、外觀良好，并且直觀，符合品牌形象并與之保持一致。所有這些因素對于良好的用戶體驗關(guān)重要。

　　The design should be easy to navigate, fast to load, visually appealing, and intuitive, in line with the brand image and consistent with it. All these factors are crucial for a good user experience.

　　注意，設(shè)計不僅僅是美學(xué)問題。良好的網(wǎng)站設(shè)計使用戶能輕松找到所需內(nèi)容，并在不迷失方向的情況下瀏覽網(wǎng)站。

　　Note that design is not just an aesthetic issue. Good website design enables users to easily find the content they need and browse the website without getting lost.

　　為此，需要考慮以下關(guān)鍵因素：

　　For this, the following key factors need to be considered:

　　? 設(shè)計目標是什么？

　　What is the design objective?

　　? 用戶是誰，他們在尋找什么？

　　Who are the users and what are they looking for?

　　? 用戶可能如何與網(wǎng)站互動？

　　How may users interact with the website?

　　? 用戶想要或需要采取什么行動？

　　What actions do users want or need to take?

　　雖然網(wǎng)站的目的各不相同，但幾乎所有網(wǎng)站都共享一致的核心目標：

　　Although the purpose of each website is different, almost all websites share the same core goal:

　　1、  描述并展示業(yè)務(wù)

　　1. Describe and showcase professional business

　　2、  建立品牌聲譽

　　2. Establish brand reputation

　　3、  產(chǎn)生潛在客戶

　　3. Generate potential customers

　　4、  促進銷售和售后服務(wù)

　　4. Promote sales and after-sales service

　　設(shè)計網(wǎng)站并不容易，尤其是對于需要吸引購物者和潛在客戶的商業(yè)網(wǎng)站。但不用擔心，本文將為您提供解決方案！

　　Designing a website is not easy, especially for commercial websites that need to attract shoppers and potential customers. But don't worry, this article will provide you with a solution!

　　04一個好網(wǎng)站，應(yīng)符合8個設(shè)計原則

　　A good website should adhere to 8 design principles

　　無論是重新設(shè)計現(xiàn)有網(wǎng)站還是推出新網(wǎng)站，牢記這些網(wǎng)頁設(shè)計原則對于規(guī)劃新網(wǎng)站關(guān)重要。

　　Whether redesigning an existing website or launching a new one, it is crucial to remember these web design principles when planning a new website.

　　這些原則有助于設(shè)計出一個現(xiàn)代化、直觀且易于導(dǎo)航的網(wǎng)站。

　　These principles help design a modern, intuitive, and easy to navigate website.

　　1. 簡單

　　1. Simple

　　簡潔上。確保用戶能輕松找到所需內(nèi)容，避免復(fù)雜元素使用戶感到困惑。

　　Simplicity is paramount. Ensure that users can easily find the desired content and avoid confusion caused by complex elements.

　　2. 一致性

　　2. Consistency

　　設(shè)計在各個方面都應(yīng)保持一致。使用相同的設(shè)計方案、字體和功能，確保體驗。

　　The design should be consistent in all aspects. Use the same design scheme, font, and functionality to ensure the best experience.

　　3. 配色和圖像

　　3. Color matching and images

　　顏色影響用戶對網(wǎng)站的反應(yīng)和情感。建議保持配色簡約且符合品牌形象。

　　Color affects users' reactions and emotions towards the website. Suggest keeping the color scheme simple and in line with the brand image.

　　4. 排版和可讀性

　　4. Layout and readability

　　排版對用戶體驗有顯著影響，確保內(nèi)容的可讀性，盡量避免使用超過三種不同的字體。

　　Typography has a significant impact on user experience, ensuring the readability of content and avoiding the use of more than three different fonts as much as possible.

　　5. 有效溝通

　　5. Effective communication

　　使用簡練、明確的語言與受眾進行溝通，通過內(nèi)容傳遞信息并產(chǎn)生影響力。

　　Communicate with the audience using concise and clear language, convey information through content, and generate influence.

　　6. 輕松導(dǎo)航

　　6. Easy navigation

　　確保訪問者能夠明顯找到所需內(nèi)容，簡單的導(dǎo)航和邏輯清晰的層級結(jié)構(gòu)關(guān)重要。

　　Ensuring that visitors can clearly find the content they need, simple navigation and a logically clear hierarchical structure are crucial.

　　7. 響應(yīng)式設(shè)計

　　7. Responsive design

　　隨著移動設(shè)備的普及，確保網(wǎng)站具有響應(yīng)式設(shè)計，以適應(yīng)不同設(shè)備。

　　With the popularity of mobile devices, ensure that websites have responsive design to adapt to different devices.

　　8. 快速加載

　　8. Quick loading

　　網(wǎng)站的加載速度關(guān)重要，確保頁面加載快速，以提高用戶體驗。

　　The loading speed of a website is crucial to ensure fast page loading and improve user experience.

　　1、  簡單

　　1. Simple

　　“簡單”原則是網(wǎng)站設(shè)計的重要組成部分，對網(wǎng)站的可讀性和可用性關(guān)重要。

　　The principle of simplicity is an important component of excellent website design, and is crucial for the readability and usability of the website.

　　的設(shè)計趨勢并不總是選擇。

　　The latest design trends are not always the best choice.

　　很多網(wǎng)站使用了復(fù)雜的元素和難以導(dǎo)航的模板。為了脫穎而出，設(shè)計應(yīng)保持簡潔，使其清晰易用。避免不必要的細節(jié)，保持網(wǎng)站的整潔，重要的是要知道何時減少視覺元素以增強設(shè)計的整體效果，讓用戶更好地聚焦于關(guān)鍵信息。

　　Many websites use complex elements and difficult to navigate templates. In order to stand out, the design should remain concise and make it clear and easy to use. Avoiding unnecessary details and keeping the website clean is important. It is important to know when to reduce visual elements to enhance the overall design effect and allow users to better focus on key information.

　　并不一定要追求極簡主義，但所有信息和元素都應(yīng)與網(wǎng)站相關(guān)并增加價值。當網(wǎng)站簡單易用時，內(nèi)容便能充分展示。

　　It is not necessary to pursue minimalism, but all information and elements should be relevant to the website and add value. When a website is simple and easy to use, the content can be fully displayed.

　　簡單設(shè)計也意味著降低認知負擔，真正的網(wǎng)站設(shè)計應(yīng)是直觀且毫不費力的。如果某個操作帶來的認知負擔過重，用戶可能會感到不知所措、沮喪和疲憊。

　　Simple design also means reducing cognitive burden, and truly excellent website design should be intuitive and effortless. If a certain operation brings excessive cognitive burden, users may feel lost, frustrated, and exhausted.

　　如何減少認知負擔呢？

　　How to reduce cognitive burden?

　　常見策略包括：視覺層次、留白和細節(jié)設(shè)計。

　　Common strategies include visual hierarchy, white space, and detail design.

　　視覺層次：層次化的內(nèi)容結(jié)構(gòu)可以幫助用戶迅速理解所見之物，從而促進操作。層次結(jié)構(gòu)明確表明哪些元素相互關(guān)聯(lián)，哪些互不關(guān)聯(lián)，并突出重要的區(qū)域，使用戶一目了然地知道可點擊的地方。這樣的視覺和內(nèi)容結(jié)構(gòu)可以有效引導(dǎo)用戶，從“認知”到“興趣”，再到“參與”的旅程。

　　Visual hierarchy: A hierarchical content structure can help users quickly understand what they are seeing, thereby facilitating operations. The hierarchical structure clearly indicates which elements are interrelated and which are not, and highlights the most important areas, making it easy for users to know where to click. This visual and content structure can effectively guide users on a journey from "cognition" to "interest" and then to "participation".

　　留白：適當?shù)牧舭卓梢跃徑庖曈X疲勞，并有助于用戶的瀏覽體驗。

　　Blank space: Proper blank space can alleviate visual fatigue and contribute to the user's browsing experience.

　　細節(jié)：設(shè)計中的細節(jié)要貼心到位，例如：清晰的標簽、易讀的文案和字體、明確的表單提示以及能夠引導(dǎo)用戶解決問題的錯誤提示等

　　Details: The details in the design should be thoughtful and in place, such as clear labels, easy to read text and fonts, clear form prompts, and error prompts that can guide users to solve problems

　　2、 一致性

　　2. Consistency

　　的設(shè)計在各個方面都應(yīng)保持一致。

　　Excellent design should be consistent in all aspects.

　　確保設(shè)計在各個渠道之間的一致性，有助于建立與目標受眾的信任和信譽。

　　Ensuring consistency in design across various channels helps establish trust and credibility with the target audience.

　　網(wǎng)站應(yīng)確保線上線下的印刷材料使用相同的視覺風格。在多個渠道中看到一致的信息、顏色和標識，有助于強化品牌形象并傳達性，從而增加用戶的熟悉感和信任感。

　　The website should ensure that both online and offline printing materials use the same visual style. Seeing consistent information, colors, and logos across multiple channels helps strengthen brand image and convey professionalism, thereby increasing user familiarity and trust.

　　如果使用多個平臺推廣業(yè)務(wù)，也要確保風格和視覺設(shè)計在所有平臺上保持一致。

　　If using multiple platforms to promote business, it is also important to ensure consistency in style and visual design across all platforms.

　　3、配色和圖像

　　3. Color matching and images

　　在網(wǎng)站設(shè)計中，可以使用各種顏色進行組合，但應(yīng)避免顏色范圍過寬或使用過多顏色。建議保持配色簡潔，使用三到五種顏色。

　　In website design, various colors can be combined, but it is important to avoid a wide range of colors or using too many colors. Suggest keeping the color scheme simple and using three to five colors.

　　同樣，不要使用過多的圖像，務(wù)必選擇能夠代表品牌、服務(wù)和產(chǎn)品的圖像，避免使用無關(guān)或無法體現(xiàn)內(nèi)容的圖像。

　　Similarly, do not use too many images, be sure to choose images that represent the brand, service, and product, and avoid using images that are irrelevant or cannot reflect the content.

　　在設(shè)計網(wǎng)站時，考慮視覺風格和設(shè)計基調(diào)關(guān)重要。同時，保持設(shè)計的簡潔和清爽，便于用戶導(dǎo)航。無需使用復(fù)雜的設(shè)計元素，簡單、干凈且現(xiàn)代的設(shè)計足以滿足需求。

　　When designing a website, it is crucial to consider visual style and design tone. At the same time, keep the design simple and refreshing, making it easy for users to navigate. No need to use complex design elements, simple, clean, and modern designs are sufficient to meet the needs.

　　4、排版和可讀性

　　4. Layout and readability

　　用戶不會閱讀不吸引人的內(nèi)容，因此選擇與網(wǎng)站內(nèi)容契合的字體顯得尤為重要。

　　Users will not read unappealing content, so choosing a font that matches the website content is particularly important.

　　避免使用過于花哨的字體，應(yīng)該堅持使用清晰且的易讀字體。

　　Avoid using overly fancy fonts and insist on using clear and professional easy to read fonts.

　　將重要的詞語和短語加粗或大寫也很有幫助，可以使用不同的字體大小來提高內(nèi)容的吸引力和可讀性。

　　Bold or capitalized important words and phrases can also be helpful, as different font sizes can be used to enhance the attractiveness and readability of the content.

　　例如，與其在整個頁面使用一種大字號，不如使用多個較小的字體，并通過不同的字號劃分頁面，使用戶更清晰地識別各部分內(nèi)容。

　　For example, instead of using a single large font size on the entire page, it is better to use multiple smaller fonts and divide the page by different font sizes, allowing users to more clearly identify each part of the content.

　　此外，字體的大小也要適中，以便在電腦或移動設(shè)備上都能輕松閱讀。

　　In addition, the font size should be moderate so that it can be easily read on both computers and mobile devices.

　　5、有效溝通

　　5. Effective communication

　　網(wǎng)站設(shè)計的核心在于溝通。

　　The core of website design lies in communication.

　　確保設(shè)計能夠有效傳達信息，讓潛在客戶輕松理解您想要表達的內(nèi)容。網(wǎng)站的設(shè)計和內(nèi)容如同歌曲的歌詞和旋律，當二者不符時，用戶會感到不和諧和脫節(jié)。

　　Ensure that the design effectively conveys information and makes it easy for potential customers to understand what you want to express. The design and content of a website are like the lyrics and melody of a song. When the two do not match, users will feel discordant and disconnected.

　　設(shè)計師應(yīng)通過使用圖像、配色、圖標、字體和其他視覺元素的組合，傳遞品牌價值，營造獨特且有效的視覺語言，建立企業(yè)的品牌身份。

　　Designers should use a combination of images, color schemes, icons, fonts, and other visual elements to convey brand value, create a unique and effective visual language, and establish the brand identity of the enterprise.

　　同時，確保視覺設(shè)計不僅易于導(dǎo)航，還能快速加載。

　　At the same time, ensure that the visual design is not only easy to navigate, but also loads quickly.

　　6、輕松導(dǎo)航

　　6. Easy navigation

　　現(xiàn)代網(wǎng)站設(shè)計的關(guān)鍵在于簡單的導(dǎo)航。

　　The key to modern website design lies in simple navigation.

　　通過清晰的邏輯層次結(jié)構(gòu)，確保用戶可以輕松地從網(wǎng)站的一個部分導(dǎo)航到另一個部分。

　　Ensure that users can easily navigate from one part of the website to another through a clear logical hierarchy.

　　可以使用導(dǎo)航菜單、結(jié)構(gòu)導(dǎo)航或?qū)Ш綑诘榷喾N方式實現(xiàn)這一目標。

　　This goal can be achieved through various methods such as navigation menus, structured navigation, or navigation bars.

　　7、響應(yīng)式設(shè)計

　　7. Responsive design

　　隨著移動設(shè)備使用的增長，創(chuàng)建一個移動友好且響應(yīng)迅速的網(wǎng)站變得關(guān)重要。您知道嗎，幾乎60%的網(wǎng)站流量來自移動設(shè)備？

　　With the increasing use of mobile devices, creating a mobile friendly and responsive website has become crucial. Did you know that almost 60% of website traffic comes from mobile devices?

　　用戶希望能快速瀏覽網(wǎng)站，因此在設(shè)計時需考慮移動用戶的體驗。

　　Users hope to browse websites quickly, so the design needs to consider the mobile user experience.

　　使用響應(yīng)式設(shè)計可以使布局根據(jù)不用的設(shè)備（如電腦、平板、手機）進行調(diào)整。

　　Using responsive design allows the layout to be adjusted according to different devices such as computers, tablets, and phones.

　　8、快速加載

　　8. Quick loading

　　在這個即時滿足的時代，確保網(wǎng)站加載速度快關(guān)重要。加載時間越長，用戶離開的可能性就越大。不要讓用戶在尋找信息或進行購買時在網(wǎng)站上花費過多時間。

　　In this era of instant gratification, ensuring fast website loading speed is crucial. The longer the loading time, the greater the likelihood of users leaving. Do not let users spend too much time on the website searching for information or making purchases.

　　為了確保網(wǎng)站快速加載，建議使用加載速度快的內(nèi)容管理系統(tǒng)（CMS)，如WordPress。

　　To ensure fast website loading, it is recommended to use a content management system (CMS) with fast loading speed, such as WordPress.

　　WordPress的Astra主題在PageSpeed Insights上的得分為滿分100，加載時間不到一秒。

　　The Astra theme for WordPress has a perfect score of 100 on PageSpeed Insights, with a loading time of less than one second.

　　印象關(guān)重要。若網(wǎng)站加載緩慢，大多數(shù)人不會再次訪問。這也可能導(dǎo)致用戶在找到所需信息之前離開網(wǎng)站。

　　The first impression is crucial. If the website loads slowly, most people will not visit it again. This may also cause users to leave the website before finding the information they need.

　　05

　　05

　　該如何設(shè)計?

　　How should it be designed?

　　無論是重新設(shè)計現(xiàn)有網(wǎng)站還是推出新網(wǎng)站，牢記這些網(wǎng)頁設(shè)計原則對于規(guī)劃新網(wǎng)站關(guān)重要。

　　Whether redesigning an existing website or launching a new one, it is crucial to remember these web design principles when planning a new website.

　　網(wǎng)站設(shè)計布局

　　Website design layout

　　布局可以成就或毀掉一個網(wǎng)，是任何網(wǎng)站設(shè)計中的基石。

　　Layout can create or destroy a website and is the cornerstone of any website design.

　　布局是分配空間的框架，確保整個產(chǎn)品的功能性和可用性。如果布局設(shè)計不當，整個網(wǎng)站可能會陷入災(zāi)難，就像將房子的地基完全打錯，終無法經(jīng)受時間的考驗。

　　Layout is the framework for allocating space, ensuring the functionality and usability of the entire product. If the layout design is not appropriate, the entire website may fall into disaster, just like building a house on the wrong foundation and ultimately unable to withstand the test of time.

　　在設(shè)計中，需要為重要內(nèi)容分配更多空間，以確保展示的內(nèi)容能夠充分發(fā)揮作用。內(nèi)容的排列方式取決于多個因素，例如內(nèi)容的性質(zhì)、顯示設(shè)備、預(yù)期用戶及項目的主要目標。

　　In design, it is necessary to allocate more space for important content to ensure that the displayed content can fully play its role. The arrangement of content depends on multiple factors, such as the nature of the content, display devices, expected users, and the main objectives of the project.

　　無論產(chǎn)品和內(nèi)容類型如何，布局都需要合理利用空間，創(chuàng)造視覺平衡，并設(shè)置元素的重要性和層次。這是網(wǎng)站設(shè)計中的關(guān)鍵一步，對終產(chǎn)品的影響巨大。

　　Regardless of the product and content type, the layout needs to make reasonable use of space, create visual balance, and set the importance and hierarchy of elements. This is a crucial step in website design and has a huge impact on the final product.

　　網(wǎng)站設(shè)計布局的重要因素

　　Important factors in website design layout

　　1、內(nèi)容結(jié)構(gòu)

　　1. Content Structure

　　了解產(chǎn)品目標和展示內(nèi)容，才能確定。內(nèi)容的呈現(xiàn)方式應(yīng)美觀、有說服力、且易于理解。

　　Understanding the product objectives and presentation content is necessary to determine the focus. The presentation of content should be aesthetically pleasing, persuasive, efficient, and easy to understand.

　　內(nèi)容結(jié)構(gòu)與信息架構(gòu)和視覺層次密切相關(guān)。

　　Content structure is closely related to information architecture and visual hierarchy.

　　一方面，信息架構(gòu)確定關(guān)鍵內(nèi)容并定義各部分之間的關(guān)聯(lián)；另一方面，視覺層次通過層次結(jié)構(gòu)使頁面易于閱讀和理解，指引用戶關(guān)注。如果所有元素幾乎相同，頁面會顯得混亂。

　　On the one hand, information architecture identifies key content and defines the relationships between various parts; On the other hand, visual hierarchy makes the page easy to read and understand through a hierarchical structure, guiding users to focus on key points. If all elements are almost identical, the page will appear cluttered.

　　如果所有元素幾乎相同，頁面會顯得混亂。設(shè)計師應(yīng)利用層次結(jié)構(gòu)引導(dǎo)用戶視線，確保關(guān)鍵內(nèi)容成為焦點。

　　If all elements are almost identical, the page will appear cluttered. Designers should use hierarchical structures to guide users' gaze and ensure that key content becomes the focus.

　　網(wǎng)站設(shè)計布局不僅僅關(guān)乎視覺愉悅。也涉及人眼和用戶對內(nèi)容的反應(yīng)。希望用戶關(guān)注重要部分，順利瀏覽其他內(nèi)容，從而使用戶體驗流暢自然，理想情況下，用戶甚不會察覺到內(nèi)容結(jié)構(gòu)的精心設(shè)計。

　　Website design and layout are not just about visual pleasure. It also involves the reactions of the human eye and users to the content. We hope that users will first focus on the important parts and smoothly browse other content, so that the user experience is smooth and natural. Ideally, users may not even notice the carefully designed content structure.

　　2、視覺平衡

　　2. Visual balance

　　視覺平衡在網(wǎng)站設(shè)計中關(guān)重要。合理分配頁面上各元素的視覺權(quán)重，使頁面既易于閱讀，又不于過分繁雜，給用戶帶來不適。就像布置房間中的家具或裝飾花園中的植物一樣，需要注意元素之間的分布，創(chuàng)造和諧的感覺。

　　Visual balance is crucial in website design. Reasonably allocate the visual weight of each element on the page, making the page easy to read without being overly complicated and causing discomfort to users. Just like decorating furniture in a room or plants in a garden, it is important to pay attention to the distribution of elements and create a harmonious feeling.

　　，對齊是關(guān)鍵。這指的是元素在布局中的位置，設(shè)計師可以通過放置重要元素來實現(xiàn)平衡。例如，多個小元素對齊，向用戶傳達它們之間的聯(lián)系。

　　Firstly, alignment is crucial. This refers to the position of elements in the layout, and designers can achieve balance by placing important elements. For example, multiple small elements are perfectly aligned to convey their connections to the user.

　　其次，對稱性也很重要。對稱設(shè)計可以使畫面平衡、眼睛得到放松；而打破對稱性則能創(chuàng)造出新穎而有力的效果，但關(guān)鍵在于保持視覺上的平衡。

　　Secondly, symmetry is also important. Symmetrical design can balance the picture and relax the eyes; Breaking symmetry can create novel and powerful effects, but the key is to maintain visual balance.

　　3、突出內(nèi)容

　　3. Highlight key content

　　網(wǎng)站設(shè)計布局需將用戶的注意力集中在真正重要的內(nèi)容上。通過合理分配空間，突出內(nèi)容。設(shè)計師可以通過顏色選擇、元素周圍的留白或元素與背景的對比度來傳達頁面上的主要。

　　Website design layout needs to focus users' attention on the truly important content. By allocating space reasonably and highlighting key content. Designers can convey the main focus of a page through color selection, white space around elements, or contrast between elements and the background.

　　例如，主要按鈕（如“發(fā)送”）通常采用醒目的顏色以吸引用戶注意，而次要按鈕（如“取消”）則采用較低對比度的顏色，以引起注意但不于分散太多焦點。

　　For example, the main button (such as "send") usually uses a prominent color to attract the user's attention, while the secondary button (such as "cancel") uses a lower contrast color to attract attention but not scatter too much focus.

　　設(shè)計師向用戶傳達頁面上真正重要內(nèi)容的主要方式之一是通過比例。重要內(nèi)容通常以更大尺寸展示，占據(jù)更多設(shè)計空間。網(wǎng)站設(shè)計布局要求設(shè)計師明確每個頁面上的主要元素或重要的信息。確定優(yōu)先級關(guān)重要，這決定了在哪里。

　　One of the main ways designers convey the truly important content on a page to users is through proportion. Important content is usually displayed in larger sizes, occupying more design space. Website design layout requires designers to clearly identify the main elements or most important information on each page. Prioritizing is crucial as it determines where the focus lies.

　　4、留白和視覺緩解

　　4. Blank space and visual relief

　　在網(wǎng)站設(shè)計布局中，留白關(guān)重要。留白的主要作用是突出視覺層次，讓用戶能夠直觀地感知信息之間的關(guān)聯(lián)性，同時確定元素之間的相似之處。

　　Blank space is crucial in website design and layout. The main function of blank space is to highlight visual hierarchy, allowing users to intuitively perceive the correlation between information and determine the similarities between elements.

　　適當?shù)牧舭子兄谔岣呖勺x性，因為用戶不會被細節(jié)所干擾，而是專注于設(shè)計師設(shè)定的路徑。

　　Proper whitespace helps improve readability as users are not distracted by details and instead focus on the path set by the designer.

　　大量使用留白還有助于視覺緩解，減少認知負荷（即閱讀、理解和解釋信息所需的心理能量）。

　　The extensive use of blank space also helps with visual relief and reduces cognitive load (i.e. the psychological energy required to read, understand, and interpret information).

　　通過優(yōu)先考慮元素和信息，在它們周圍流出充足的空白，確保頁面不會讓用戶感到不知所措。如果元素過多、顏色閃爍、圖形移動且沒有留白，用戶往往會離開。

　　By prioritizing elements and information, leaving ample blank space around them, ensure that the page does not leave users feeling overwhelmed. If there are too many elements, colors flicker, graphics move without leaving any white space, users often leave.

　　5、重復(fù)

　　5. Repeat

　　在網(wǎng)站設(shè)計布局中，重復(fù)元素和排列并不一定是問題，有時反而是優(yōu)勢。特別是對于需要承載大量內(nèi)容和多種頁面設(shè)計的大型產(chǎn)品，通過巧妙地重復(fù)某些元素，可以使整體設(shè)計更加統(tǒng)一，營造連貫的感覺。

　　In website design layout, repetitive elements and arrangement are not necessarily a problem, sometimes they can actually be an advantage. Especially for large products that require carrying a large amount of content and multiple page designs, cleverly repeating certain elements can make the overall design more unified and create a coherent feeling.

　　，在同一設(shè)計中包含過多獨特元素和風格是不可取的。超過一定限度，容易導(dǎo)致視覺疲勞，增加認知負荷。

　　Firstly, it is not advisable to include too many unique elements and styles in the same design. Exceeding a certain limit can easily lead to visual fatigue and increase cognitive load.

　　其次，要考慮品牌識別和設(shè)計系統(tǒng)。網(wǎng)站設(shè)計布局可以有效體現(xiàn)品牌識別，為設(shè)計增添個性。

　　Secondly, brand recognition and design systems should be considered. Website design layout can effectively reflect brand identity and add personality to the design.

　　隨著產(chǎn)品的發(fā)展，要以連貫的方式保持相同的品牌形象并不容易。因此，有必要規(guī)范設(shè)計系統(tǒng)，不僅包括色彩搭配，還包括整個布局，以確保設(shè)計團隊成員能夠利用這些基本的網(wǎng)站設(shè)計布局，創(chuàng)建符合品牌視覺識別的頁面。

　　It is not easy to maintain the same brand image in a coherent manner as the product develops. Therefore, it is necessary to standardize the design system, including not only color matching but also the entire layout, to ensure that design team members can utilize these basic website design layouts to create pages that conform to the brand's visual identity.

　　15種網(wǎng)頁設(shè)計布局，永不過時

　　15 web design layouts that never go out of style

　　1、卡片式布局

　　1. Card style layout

　　卡片式布局因Pinterest、Facebook和Twitter等網(wǎng)站而流行，已成為新聞網(wǎng)站和博客的標準選擇。這種布局適合在頁面上展示大量內(nèi)容，同時保持每個部分的獨立性。

　　The card layout has become popular on websites such as Pinterest, Facebook, and Twitter, and has become a standard choice for news websites and blogs. This layout is suitable for displaying a large amount of content on the page while maintaining the independence of each section.

　　卡片式布局主要有兩種形式：

　　There are two main forms of card layout:

　　? 網(wǎng)格排列相同尺寸的卡片（如Behance）；

　　Grid arrangement of cards of the same size (such as Behance);

　　? 使用流體布局，尺寸不同的卡片在有序列中排列，但沒有明確的行（如Pinterest）。

　　Using a fluid layout, cards of different sizes are arranged in a sequential manner without clear rows (such as Pinterest).

　　卡片式布局的一個重要特點是其無限的可擴展性，可以根據(jù)大小、間距和列的數(shù)量進行調(diào)整?？ㄆ瑯邮揭部梢愿鶕?jù)屏幕大小而變化，這使其在響應(yīng)式設(shè)計中表現(xiàn)出色。

　　An important feature of card layout is its infinite scalability, which can be adjusted based on size, spacing, and number of columns. The card style can also vary according to the screen size, which makes it perform well in responsive design.

　　2、網(wǎng)格布局

　　2. Grid layout

　　網(wǎng)格為設(shè)計提供了視覺平衡和秩序，幫助用戶更好地閱讀和理解內(nèi)容。

　　Grid provides visual balance and order for design, helping users better read and understand content.

　　大多數(shù)網(wǎng)格系統(tǒng)使用12列或16列，列間留有間距。某些網(wǎng)站將網(wǎng)格作為顯著特征，而有些則較為隱蔽，只有在仔細觀察時才能發(fā)現(xiàn)。

　　Most grid systems use 12 or 16 columns with spacing between columns. Some websites use grids as prominent features, while others are more subtle and can only be discovered through careful observation.

　　除了基于列的網(wǎng)格，網(wǎng)頁設(shè)計中也常用基線網(wǎng)格，以合理排列橫向元素，特別是在排版中強調(diào)正文和標題之間的行間距。采用的頁面間距設(shè)置，可以確保網(wǎng)站的整體一致性和統(tǒng)一性。

　　In addition to column based grids, baseline grids are also commonly used in web design to arrange horizontal elements in a reasonable manner, especially emphasizing the line spacing between the main text and the title in layout. Adopting the optimal page spacing setting can ensure the overall consistency and uniformity of the website.

　　3、F形布局

　　3. F-shaped layout

　　F形布局反映了用戶在瀏覽內(nèi)容時的習慣：他們關(guān)注左側(cè)，然后向右移動。

　　The F-shaped layout reflects users' habits when browsing content: they first focus on the left side and then move to the right.

　　在網(wǎng)站設(shè)計中，這意味著重要信息或元素應(yīng)放在左側(cè)，以更容易吸引用戶注意，例如購物網(wǎng)站的商品篩選器。如果網(wǎng)站以文本內(nèi)容為主，確保文字簡明扼要，以便用戶能在左側(cè)快速找到重要信息。

　　In website design, this means that important information or elements should be placed on the left side to attract users' attention more easily, such as product filters on shopping websites. If the website focuses on text content, ensure that the text is concise and clear so that users can quickly find important information on the left side.

　　4、Z形布局

　　4. Z-shaped layout

　　Z形布局適合人們（尤其是西方文化的人）自然瀏覽網(wǎng)頁的方式，呈現(xiàn)出Z形。

　　The Z-shaped layout is suitable for people (especially those in Western culture) to naturally browse web pages, presenting a Z-shape.

　　該布局符合“古騰堡法則”，認為用戶的瀏覽習慣是從左到右、從上到下。它將每個屏幕分成四個象限：主視覺區(qū)（左上角）、強閑置區(qū)（右上角）、弱閑置區(qū)（左下角）和終視覺區(qū)（右下角）。

　　This layout conforms to Gutenberg's Law, which states that users' browsing habits are from left to right and top to bottom. It divides each screen into four quadrants: primary visual area (upper left corner), strong idle area (upper right corner), weak idle area (lower left corner), and final visual area (lower right corner).

　　例如，Evernote的首頁就采用了Z形布局，兩個號召性用語非常顯眼，吸引用戶的注意。

　　For example, Evernote's homepage adopts a Z-shaped layout, with two prominent catchphrases that attract users' attention.

　　Z形布局適合在電腦屏幕上使用，在手機端上需進行適配。

　　The Z-shaped layout is most suitable for use on computer screens and needs to be adapted on mobile devices.

　　5、分屏布局

　　5. Split screen layout

　　分屏布局適合同時展示兩個重要內(nèi)容，通常用于突出文本和圖像，將它們并排放置，而非縱向排列或?qū)⑽谋靖采w在圖像上。

　　Split screen layout is suitable for displaying two important contents at the same time, usually used to highlight text and images, placing them side by side instead of vertically arranging or overlaying text on the image.

　　這種設(shè)計賦予頁面簡潔、精致的品質(zhì)。大多數(shù)分屏設(shè)計均勻分割，有時會按不同比例劃分（如3:7或4:6），當屏幕被劃分為小于1/3的比例時，更像一個側(cè)邊欄。

　　This design gives the page a clean and refined quality. Most split screen designs are evenly divided, sometimes divided in different proportions (such as 3:7 or 4:6), and when the screen is divided into a ratio less than 1/3, it looks more like a sidebar.

　　分屏設(shè)計特別適合電商網(wǎng)站，能同時展示產(chǎn)品圖像、、規(guī)格及添加到購物車的按鈕。

　　The split screen design is particularly suitable for e-commerce websites, as it can display product images, prices, specifications, and buttons to add to the shopping cart simultaneously.

　　6、不對稱布局

　　6. Asymmetric layout

　　不對稱布局的兩側(cè)不均等分布，目的是在內(nèi)容權(quán)重不相等時創(chuàng)造平衡。它能夠產(chǎn)生張力和動感，并將用戶的注意力集中在焦點上。通過改變內(nèi)容的寬度、比例和顏色，可以促進用戶的沉浸式體驗。

　　The uneven distribution on both sides of an asymmetric layout aims to create balance when content weights are not equal. It can generate tension and dynamism, and focus the user's attention on the focal point. By changing the width, proportion, and color of the content, it can promote an immersive experience for users.

　　這種布局適合設(shè)計有趣、創(chuàng)意的網(wǎng)頁，但并不適用于所有網(wǎng)站，極簡主義網(wǎng)站可能更適合簡單布局。使用對比強烈的顏色可以增強視覺焦點。

　　This layout is suitable for designing interesting and creative web pages, but not for all websites. Minimalist websites may be more suitable for simple layouts. Using contrasting colors can enhance visual focus.

　　7、徑向?qū)ΨQ布局

　　7. Radial symmetric layout

　　徑向?qū)ΨQ布局在頁面中心設(shè)有一個中心點，相關(guān)項目呈圓形輻射。

　　The radial symmetrical layout has a center point at the center of the page, and the related items radiate in a circular shape.

　　這種布局使用得當可以非常吸引眼球，但對于許多業(yè)務(wù)來說不太適用，移動端適配也有限，通常適合只展示信息的網(wǎng)站。

　　This layout can be very eye-catching when used properly, but it is not very suitable for many businesses and has limited adaptability to mobile devices. It is usually suitable for websites that only display information.

　　8、單頁布局

　　8. Single page layout

　　單頁布局將多個操作合并到一個頁面，用戶通過滾動進行導(dǎo)航，通常使用跳轉(zhuǎn)快捷方式，偶爾結(jié)合視差滾動效果。這種布局適合內(nèi)容稀疏的網(wǎng)站，是敘事內(nèi)容的理想選擇，如互動兒童讀物、作品集或活動等。

　　Single page layout combines multiple operations into one page, allowing users to navigate by scrolling, typically using jump shortcuts and occasionally incorporating parallax scrolling effects. This layout is suitable for websites with sparse content and is an ideal choice for narrative content, such as interactive children's books, portfolios, or events.

　　9、特色圖片布局

　　9. Featured Image Layout

　　特色圖片布局是常見且易于實現(xiàn)的一種網(wǎng)站布局。通常使用一張大圖片作為用戶注意力的錨點，這張圖片能夠有效傳達品牌或公司的信息。

　　Featured image layout is a common and easy to implement website layout. Usually, a large image is used as an anchor point for user attention, which can effectively convey brand or company information.

　　該布局適合博客、自由職業(yè)者或個體經(jīng)營者的網(wǎng)站。選用吸引用戶的特色圖片，并保持適量留白，使導(dǎo)航簡單明了。

　　This layout is suitable for websites of bloggers, freelancers, or self-employed individuals. Select distinctive images that attract users and keep a moderate amount of white space to make navigation simple and clear.

　　撰稿人Helen Gebre在他的網(wǎng)站上就很好地運用了特色圖片，這張圖片溫暖且有吸引力，讓人想進一步了解他。而且，網(wǎng)站上大量的留白，不顯得擁擠，導(dǎo)航欄也簡單明了。

　　Writer Helen Gebre has effectively utilized featured images on his website, which are warm and attractive, making people want to learn more about him. Moreover, there is a lot of blank space on the website, which does not appear crowded, and the navigation bar is also simple and clear.

　　10、全屏照片

　　10. Full screen photo

　　全屏照片布局使用一張占據(jù)整個屏幕的圖片，上面疊加文字和菜單。

　　The full screen photo layout uses an image that occupies the entire screen, with text and menus overlaid on top.

　　這種布局能夠強有力地傳遞信息，但可能導(dǎo)致用戶不知頁面向下滾動后還有更多內(nèi)容。因此，需要設(shè)計一些引導(dǎo)用戶與網(wǎng)站互動的方式。

　　This layout can effectively convey information, but may result in users not knowing that there is more content left after scrolling down the page. Therefore, it is necessary to design some ways to guide users to interact with the website.

　　Prometheus Fuels的全屏照片布局是一個案例，圖片與公司業(yè)務(wù)契合，文案填補了信息空白，導(dǎo)航欄清晰可見，頁面中有一個大箭頭提示用戶向下滾動。

　　The full screen photo layout of Prometheus Fuels is an excellent example, where the images align with the company's business, the copy fills in information gaps, the navigation bar is clear and visible, and there is a large arrow on the page prompting users to scroll down.

　　11、單欄/單列布局

　　11. Single column/single column layout

　　單列布局將主要內(nèi)容呈現(xiàn)在一個垂直列中，是列表中簡單的布局，用戶只需向下滾動即可查看更多內(nèi)容。

　　The single column layout presents the main content in a vertical column, which is the simplest layout in a list. Users only need to scroll down to view more content.

　　盡管簡單，單列布局在許多網(wǎng)站中流行，尤其是在移動端的迅猛發(fā)展下，完全適配手機屏幕。長頁面需要考慮吸頂導(dǎo)航，確保用戶不必滾動到頁面頂部查看導(dǎo)航，保持用戶體驗的舒適度。

　　Despite its simplicity, single column layout is popular on many websites, especially with the rapid development of mobile devices that are fully compatible with mobile screens. Long pages need to consider ceiling navigation to ensure that users do not have to scroll to the top of the page to view the navigation and maintain a comfortable user experience.

　　單列布局常見于許多基于極簡設(shè)計言責的個人博客中。長頁面需要考慮吸頂/底導(dǎo)航，由于單列布局經(jīng)常用于長頁面，所以需要保持導(dǎo)航始終可見，以避免需要滾動到頁面頂部才能查看導(dǎo)航。

　　Single column layout is common in many personal blogs based on minimalist design principles. Long pages need to consider top/bottom navigation. As single column layouts are often used for long pages, it is necessary to keep the navigation visible at all times to avoid scrolling to the top of the page to view the navigation.

　　當想要強調(diào)不同細節(jié)時，單列和空白是不錯的選擇，如果使用得當，單列布局不僅讓用戶舒適瀏覽，視覺也很出色。也非常適合極簡主義設(shè)計。

　　When emphasizing different details, single column and blank space are good choices. If used properly, a single column layout not only makes browsing comfortable for users, but also visually stunning. It is also very suitable for minimalist design.

　　例如Apple的iPad產(chǎn)品頁面，單列布局在單個垂直列中呈現(xiàn)主要內(nèi)容，大量留白包圍，滾動體驗流暢，大尺寸圖像清晰細膩，讓頁面的主要內(nèi)容看上去詳細和，但又不會讓人眼花繚亂。

　　For example, on Apple's iPad product page, a single column layout presents the main content in a single vertical column, with a large amount of white space surrounding it. The scrolling experience is smooth, and the large-sized images are clear and delicate, making the main content of the page look detailed and comprehensive, but not dazzling.

　　12、固定側(cè)邊欄布局

　　12. Fixed Sidebar Layout

　　固定側(cè)邊欄布局始終在頁面一側(cè)顯示垂直菜單，提供固定導(dǎo)航選項，讓用戶輕松訪問。這種布局適合菜單選項較少的網(wǎng)站，避免雜亂的側(cè)邊欄給用戶帶來煩躁感。

　　The fixed sidebar layout always displays a vertical menu on one side of the page, providing fixed navigation options for users to easily access. This layout is suitable for websites with fewer menu options, avoiding cluttered sidebars that can cause frustration for users.

　　側(cè)邊欄不僅可以包含導(dǎo)航選項，還可以增加社交媒體鏈接和其他相關(guān)內(nèi)容。

　　The sidebar can not only contain navigation options, but also add social media links and other related content.

　　Arbor是一家米其林餐盤、AA Rosette 美食餐廳、酒吧和活動場所，位于英格蘭伯恩茅斯。獨特的主頁布局包括全屏圖像背景幻燈片，以及固定在額面左邊緣的粘性側(cè)邊欄。

　　Arbor is a Michelin starred restaurant, AA Rosette gourmet restaurant, bar, and event venue located in Bournemouth, England. The unique homepage layout includes a full screen image background slideshow, as well as a sticky sidebar fixed on the left edge of the forehead.

　　在網(wǎng)頁設(shè)計中，粘性側(cè)邊欄通常被定義為網(wǎng)頁上的固定導(dǎo)航菜單，當用戶瀏覽并向下滾動頁面時，它保持在相同的位置，并始終保持可見。

　　In web design, a sticky sidebar is typically defined as a fixed navigation menu on a webpage that remains in the same position and always visible when the user browses and scrolls down the page.

　　13、大字體布局

　　13. Large font layout

　　大字體自網(wǎng)絡(luò)誕生以來就一直存在，但在移動設(shè)計普及后變得越來越流行。

　　Large fonts have existed since the birth of the internet, but have become increasingly popular with the popularization of mobile design.

　　大字體常見于標題和主標題，也可用于正文中。選擇合適的字體后，較大的文字易讀性更強，提升用戶體驗，并能產(chǎn)生強烈的視覺效果。極簡設(shè)計中尤為受歡迎，因為此類設(shè)計通常缺少其他視覺元素。

　　Large fonts are commonly used in titles and main headings, and can also be used in the main text. After selecting the appropriate font, larger text has stronger readability, enhances user experience, and can produce strong visual effects. Minimalist design is particularly popular because such designs often lack other visual elements.

　　14、雜志式布局

　　14. Magazine style layout

　　雜志式布局通常是其他布局的融合，旨在為讀者提供獨特的體驗，靈感來自傳統(tǒng)的印刷布局。

　　Magazine style layouts are often a fusion of other layouts, designed to provide readers with a unique experience inspired by traditional printing layouts.

　　該布局經(jīng)常包括一篇特色文章以及主頁上的二級、三級文章，往往有多個內(nèi)容欄，適合具有大量內(nèi)容的網(wǎng)站，特別是每天添加新內(nèi)容的雜志或新聞網(wǎng)站。

　　This layout often includes a featured article as well as secondary and tertiary articles on the homepage, often with multiple content columns, making it suitable for websites with a large amount of content, especially magazines or news websites that add new content every day.

　　15、盒子（Boxes）布局

　　15. Boxes layout

　　盒子布局通常是以大全角框（圖像或視頻）為頭部，下面是較小的框，常見的小框數(shù)量在2到5個之間。每個小框可作為鏈接，用戶可通過主頁了解各個欄目。盒子布局能有效講述故事，大框展示產(chǎn)品，小框提供更多信息。

　　The box layout usually starts with a full frame (image or video) as the head, followed by smaller boxes below, with common numbers ranging from 2 to 5. Each small box can serve as a link, and users can learn about each column through the homepage. Box layout can effectively tell stories, with large frames displaying products and small frames providing more information.

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